Portable Automatic Electric Pet Water Fountain

1. Product Overview
This product is an automatic, portable water fountain designed for cats and dogs. Its primary function is to provide a continuous flow of filtered, fresh water to encourage pet hydration. The key differentiator is its 5-layer filtration system with a visually transparent design, allowing owners to monitor water quality and filter status easily.

2. Key Product Specifications

3. Core Features & Functionality

• 5-Layer Visual Filtration System:

  • The filter is exposed for easy monitoring of the filtration process and water quality.

  • The layers are:

    1. Primary Sponge Layer: Filters out large impurities and debris.

    2. Activated Carbon Layer: Adsorbs odors and improves taste.

    3. Zeolite Layer: Helps remove ammonia and other harmful substances.

    4. Maifan Stone Layer: Releases beneficial minerals into the water.

    5. Secondary Sponge Layer: Provides a final stage of fine filtration.

• Hygienic & Health-Focused Design:

  • SUS304 Stainless Steel Top: Corrosion-resistant and helps prevent pet chin acne, a common issue with plastic bowls.

  • Integrated Outlet Design: The water outlet is integrated with the filter to prevent secondary pollution, ensuring every drop of water is freshly filtered.

  • Large 3.2L Capacity: Suitable for multi-pet households or for ensuring several days of water supply.

• User & Pet Convenience:

  • Ultra-Quiet Pump: Operates at less than 30dB, protecting the home’s quiet environment.

  • Long-Lasting Filter: The high-efficiency filter has a 90-day replacement cycle, reducing maintenance frequency and cost. The product claims “1 Filter ≈ 4 Ordinary Filters.”

  • Portable & Compact: Designed for easy placement and mobility within the home.

4. Target Market & Value Proposition

• Target Customer: Health-conscious pet owners, particularly cat owners concerned about hydration and water quality. It is also ideal for multi-pet families and owners who travel for short periods.

• Value Proposition: Solves common problems associated with standard pet fountains:

  • Saves Money & Effort: Addresses the short lifespan and frequent replacement costs of ordinary filters.

  • Superior Filtration: Prevents the issue of poor purification and filter material leakage from cheap filters.

  • Promotes Pet Health: Uses stainless steel to prevent skin issues and a multi-stage filter to remove harmful substances and add minerals.

5. Marketing & Positioning

The product is positioned as a premium, reliable, and health-conscious alternative to basic pet fountains. Marketing messages focus on:

• “Visible Filtration, Peace of Mind.”

• “Free Your Hands” from frequent maintenance.

• Health benefits through high-quality materials (SUS304 Steel) and mineral-enriched water.